Hei
(Fictional concept)2022
Concept development
Identity
Illustrator
Photoshop
InDesign
Design manual
Dico Typewriter by Pieter van Rosmalen
Photos from Oslobilder.no
WhatHei is a social dining concept and cultural venue, offering exciting drinks and dishes for sharing — all inspired by Norwegian culinary tradition.
Its goal is to challenge what and how we eat, when we eat Norwegian food.
How
It does so by leveraging new assosciations for Norwegian cuisine by taking a step away from traditional national romanticism and minimalist nordic design.
The identity draws inspiration from homemade recipe typography, extends it to illustrations, and incorporates imagery and ToV from norwegian social life from decades past; remiding ourselves of the warmth that exists in our culture.
ResultThe project received a silver award at Gullkalven, Norway‘s biggest student award for creative communication.
DOG days
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